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FAQ

Questions& answers

Detailed answers to the most common questions about our services, process, and expertise. Can't find what you're looking for? Get in touch — we're happy to help.

01

Web Development & Projects

How long does a typical web project take?+

A standard corporate website (5–15 pages with CMS) takes 4–6 weeks. More complex projects like e-commerce platforms, multilingual sites, or custom web applications typically require 8–16 weeks. Our process covers discovery, design, development, testing, and launch — all run agile so you see weekly progress. Rush projects are possible for simpler sites, but we always recommend enough time for proper QA and SEO.

What technologies and frameworks do you use?+

We choose technology per project: WordPress, Drupal, or headless CMS (Contentful) for content sites; Shopify, WooCommerce, or Magento for e-commerce. Frontend is React, Next.js and TypeScript. Backend runs on Node.js, Laravel, Symfony, PHP or .NET C#. We help set up hosting on AWS, Google Cloud or Vercel — choosing the right fit for each project. Every choice is guided by performance, scalability, and your team's ability to manage the solution long-term.

What does the development process look like step by step?+

Six phases: Discovery & strategy (1–2 weeks), design & prototyping in Figma (2–3 weeks), development with weekly demos (3–8 weeks), content & integrations (1–2 weeks), testing & QA across devices (1–2 weeks), and launch with post-launch monitoring. You approve designs before code is written, and every project includes 30 days of complimentary post-launch support for questions, guidance, and minor adjustments — not additional development.

02

CMS & Platforms

What CMS platforms do you work with and how do I choose the right one?+

We work with WordPress (ideal for blogs and corporate sites), Drupal (complex enterprise architectures), Shopify (fastest path to e-commerce), and headless solutions like Contentful for omnichannel content delivery. During our discovery phase we evaluate your content needs, budget, team skills, and growth plans to recommend the platform that best balances functionality, ease of use, and scalability.

What is a headless CMS and should I use one?+

A headless CMS separates content management from the frontend, delivering content via APIs to websites, apps, and other channels. Benefits include better performance, stronger security, and true omnichannel flexibility. It's ideal if you deliver content across multiple platforms or need high performance with custom design. For simpler single-channel sites, a traditional CMS like WordPress is often more practical and cost-effective.

Can you migrate my existing website to a new platform?+

Yes, migration is one of our specialties. We handle everything from content inventory and URL mapping to 301 redirects, metadata preservation, and structured data transfer — all tested in a staging environment before going live. Post-migration we monitor rankings, crawl errors, and traffic for 4–8 weeks. The most critical part is SEO preservation — a poorly executed migration can lose years of search engine trust overnight.

03

SEO & Digital Visibility

What does your SEO service include?+

We cover technical SEO (Core Web Vitals, crawlability, structured data, hreflang), content strategy (keyword research, on-page optimization, content creation), and authority building (backlink strategy, digital PR, local SEO with Google Business Profile). You get monthly reports tracking rankings, organic traffic, and conversions. We optimize for both search engines and users — that's what delivers lasting results.

What is the difference between SEO and GEO (Generative Engine Optimization)?+

SEO focuses on ranking in traditional search results through keywords, backlinks, and technical health. GEO is a newer discipline focused on getting your content cited by AI tools like ChatGPT, Perplexity, and Google AI Overviews — it rewards authoritative, well-structured content with original data and clear answers. The best strategy in 2026 combines both. Traditional search still drives major traffic, but AI-mediated discovery is growing fast. We help clients succeed in both channels.

How long does it take to see results from SEO?+

Technical fixes can show results within 2–4 weeks. Content improvements typically take 3–6 months to gain traction, while competitive keywords may need 6–12 months. We usually see measurable traffic growth within 3–4 months. The key is consistency — SEO is an ongoing practice, not a one-time project. We provide monthly reports so you can track ROI throughout. Beware of anyone promising instant results or guaranteed #1 rankings.

04

AI & Automation

How can AI improve my website and business?+

AI-powered chatbots can cut routine support tickets by 60–80% with 24/7 availability. Content personalization analyzes visitor behavior in real-time to dynamically adjust recommendations and CTAs, boosting engagement and conversions. For e-commerce, AI enables dynamic pricing, inventory forecasting, and fraud detection. We help you identify the highest-impact AI opportunities for your specific situation and integrate them into existing workflows. The key is starting with clear business goals rather than implementing AI for its own sake.

How should my business prepare for AI-driven search and discovery?+

Implement comprehensive Schema.org markup (Organization, Product, FAQ, Article) so AI systems understand your content's meaning. Create authoritative content with original insights, data, and expert perspectives — AI models prioritize depth over generic information. Maintain a well-structured FAQ, invest in brand reputation across reputable sources, and regularly monitor how AI tools like ChatGPT and Perplexity represent your brand. The shift from keyword-matching to question-answering is fundamental.

05

Pricing & Business

How much does a website cost?+

A professional corporate website (5–15 pages, CMS, SEO) typically costs 50,000–150,000 SEK. E-commerce ranges from 80,000–300,000 SEK depending on platform and complexity. Custom web applications start at 150,000 SEK and can exceed 500,000 SEK for enterprise solutions. We offer complimentary consultations with transparent, detailed estimates. Flexible payment options include milestone-based payments and monthly retainers. No hidden fees, no surprises.

Do you offer ongoing support and maintenance?+

Yes — our packages cover security updates, performance monitoring, Core Web Vitals tracking, automated backups, content updates, bug fixes with defined SLA response times, and monthly analytics reports with actionable recommendations. Packages range from basic maintenance to comprehensive support with SEO monitoring. Every client receives 30 days of complimentary post-launch support covering questions and guidance — development work requires a support agreement.

Do you work with international clients?+

Absolutely. We serve clients across Europe and globally, with strength in Scandinavian, UK, and DACH markets. Our team works in Swedish, English, and Spanish, with experience managing multilingual projects in 10+ languages. We handle time zone coordination, multilingual builds with hreflang and i18n, local SEO across markets, GDPR compliance, and multi-currency e-commerce. Our Stockholm and Marbella offices give us natural coverage across Northern and Southern Europe.

06

Design & User Experience

How do you approach web design and UX?+

Our process is research-driven: user personas, competitive analysis, information architecture, wireframes, high-fidelity Figma prototypes, and usability testing. We design mobile-first (60%+ of traffic is mobile), follow WCAG 2.1 AA accessibility standards, and focus on conversion-optimized layouts. Every element must serve a purpose. We balance visual richness with performance, using modern image formats and efficient animations. The goal is websites that look great and work as effective business tools.

What is the importance of website speed and Core Web Vitals?+

A 1-second delay in load time can reduce conversions by 7%. Google uses Core Web Vitals as a ranking factor: LCP (loading, target <2.5s), INP (responsiveness, target <200ms), and CLS (visual stability, target <0.1). Poor scores directly cost you customers and rankings. We optimize through modern image formats (WebP, AVIF), code splitting, lazy loading, server-side rendering, font optimization, and effective caching. We test on real devices and real network conditions — not just fast office connections.