Questions we answer every week
Short, concrete answers about websites, e-commerce, SEO, AI and development — with links into the relevant parts of the site.
Website for business
Planning a new company website? Here is how we scope the work, what content you need, how long it takes and what makes a site generate business.
ReadHelp with your website
Need help with your website? We handle urgent bugs and small edits as well as redesigns, performance work and ongoing maintenance. Advice and next steps.
ReadHelp with programming
Need developer help? We work inside existing codebases, build new systems, fix bugs and set up integrations and automations. Advice, examples and next steps.
ReadAI help for business
Want to use AI in your business but unsure where to start? Here is how to pick the right use case and avoid projects that never reach production.
ReadBuild an online store
Starting or rebuilding an online store? A walkthrough of platform choice, integrations, shipping and payment, and what actually moves conversion.
ReadWhat does a website cost
What drives the price of a new website? A breakdown of scope, content, integrations and running costs — without sweeping price lists. Advice and next steps.
ReadWordPress help
Help with WordPress: bugs, updates, security, performance and migration to a modern stack when the plugin list becomes unmanageable. Advice and next steps.
ReadSpeed up your website
Slow site? How to find the bottlenecks: images, scripts, fonts, server response and Core Web Vitals — and what to fix first for the biggest gain.
ReadSEO help
Help with SEO: technical foundation, content that matches search intent, and links. Here is the order that produces results fastest. Advice and next steps.
ReadWebsite redesign
Redesigning your website: when it is worth it, how to keep your rankings, and what to measure before and after launch. We cover measure before you demolish.
ReadWebsite for small business
How small businesses build a website that generates enquiries: the right scope, the right content and a solution you can maintain yourself.
ReadWeb design help
Help with web design: design systems, mobile, accessibility and how a design survives contact with real content. Practical advice and clear next steps.
ReadAI chatbot for your website
How to build a website assistant that answers properly: knowledge source, boundaries, handover to a human and cost control. Advice, examples and next steps.
ReadAPI integration help
Help with API integrations: ERP, CRM, payments, inventory and booking. How to build connections that hold up when something fails. Advice and next steps.
ReadWebsite maintenance
Ongoing website maintenance: updates, backups, security, monitoring and small changes. What a sensible support level looks like. Advice and next steps.
ReadMigrate a website
How to move your website to a new host or platform: a checklist for domain, email, URLs and downtime. We cover secure domain and email first.
ReadGet found on Google
Why is your site not showing on Google? How to check indexing, relevance and click-through — and fix them in the right order. Advice, examples and next steps.
ReadImprove conversion
How to raise the share of visitors who get in touch: form friction, clear offers, speed and measurement you can actually trust. Practical advice and examples.
ReadApp development help
Do you really need a store app? A comparison of web app versus native, cost over time and how to start small without painting yourself in.
ReadAutomate with AI
How to choose which processes to automate with AI, how to justify the investment and what should stay manual. We cover do the maths on time, not technology.
ReadBuild a website yourself
Should you build the site yourself or hire help? The tools that work, the traps that waste time and the point where an agency pays off. Advice and next steps.
ReadChoosing a web agency
How to compare agencies properly: code ownership, cost over time, ways of working, support and what happens when the partnership ends. Advice and next steps.
ReadRestaurant website
A restaurant site must answer opening hours, menu and booking in three seconds. Here is how to build one that fills tables. We cover menu as text, not PDF.
ReadWebsite for tradespeople
Construction, electrical, plumbing and painting: what a website looks like when it wins local jobs instead of just existing. We cover show completed work.
ReadReal estate agent website
How agents build a site that generates valuation requests: listing presentation, local authority and fast forms. We cover listings that load fast.
ReadClinic website
Dental, physio and private care: how to build a site with clear treatments, easy booking and correct handling of personal data. Practical advice and examples.
ReadLaw firm website
Legal services sell on trust and searchability. How to structure practice areas, lawyer profiles and content that ranks. Advice, examples and next steps.
ReadConsulting firm website
How consultancies build a site that shows concrete delivery instead of sweeping promises, and attracts the right enquiries. We cover make the offer concrete.
ReadWebsite for associations
Associations need a site that works with volunteers: simple publishing, member information and low running costs. We cover build for simple publishing.
ReadLanding page for ads
How to build landing pages that convert paid traffic: one message, one goal and measurement you can trust. We cover match ad and page and one single goal.
ReadGoogle Ads or SEO
Ads bring traffic today, SEO brings traffic tomorrow. How to decide based on your situation, budget and time horizon. We cover when ads are right.
ReadLocal SEO
How to claim space in map results and local searches: business profile, location pages, reviews and consistent company details. Practical advice and examples.
ReadTechnical SEO
Indexing, sitemaps, canonicals, structured data and performance. What a technical SEO review looks like in practice. We cover indexing and structure.
ReadContent strategy
From keyword research to publishing plan: how to build content that earns traffic and leads to business. We cover start from search intent and build clusters.
ReadBlog as a sales channel
Most company blogs generate zero business. Here is how to build one that does: the right topics, clear next steps and follow-up. Advice and next steps.
ReadAnalytics without cookies
How to get reliable statistics with privacy-friendly analytics, server-side measurement and fewer banners. We cover what you actually need to measure.
ReadGDPR for websites
Forms, cookies, logs and subprocessors. A concrete walkthrough of what a company site must handle. We cover map the collection and cookies and consent.
ReadAccessibility & WCAG
How to make a site usable for everyone: contrast, keyboard access, screen readers and forms people can complete. We cover start with what matters most.
ReadCore Web Vitals
LCP, INP and CLS explained without jargon, with the fixes that usually make the biggest difference on real sites. We cover lCP — largest contentful paint.
ReadMobile-friendly website
Three of four visits happen on a phone. How to build for thumbs, poor connections and short bursts of attention. We cover design for thumbs.
ReadShopify or WooCommerce
A straight comparison of cost, flexibility, operations and growth so you pick an e-commerce platform based on your business, not trends.
ReadE-commerce conversion
Product pages, shipping, checkout and trust. The changes that most often produce more orders in an existing store. Practical advice and clear next steps.
ReadPayments on your website
How to choose a payment solution: fees, the methods customers expect, recurring billing and what it takes technically. We cover choose methods by audience.
ReadBooking system on your website
How to choose and connect a booking system: calendars, reminders, cancellations and integration with existing tools. We cover the calendar must be the truth.
ReadMember areas and login
How to build login, roles and gated material in a way that is secure, easy to administer and pleasant to use. We cover choose login by audience.
ReadCRM integration
Connect web forms, chat and campaigns to your CRM so no lead is lost and follow-up can be measured end to end. We cover send the right data from the start.
ReadFinance system integration
Orders, customers, articles and invoices between web and finance system. How to remove double work and reconciliation errors. Advice, examples and next steps.
ReadAutomate quotes
How to build a quoting flow that collects the right details, calculates automatically and sends a professional proposal with no manual work.
ReadAI in customer service
How to use AI to answer common questions, triage tickets and support agents without leaving customers in a dead end. Practical advice and clear next steps.
ReadAI for content production
How to use AI in content work without losing credibility: process, review, tone of voice and what should never be automated. Advice, examples and next steps.
ReadChatGPT for business
Guidelines, use cases and risks when a company introduces AI tools into daily work. We cover set a simple policy first and start with clear use cases.
ReadData protection and AI
Personal data, trade secrets and customer information in AI tools. How to set boundaries that work in practice. We cover classify the information.
ReadChoosing web hosting
Performance, support, backups and where data is stored. How to compare hosting without drowning in specifications. Practical advice and clear next steps.
ReadChoosing a domain name
How to pick a domain: extension, spelling, trademark protection and what to do with old addresses. We cover extension by market and avoid the traps.
ReadWebsite security
Updates, permissions, backups and monitoring. Practical protection for company sites without a security department. We cover keep everything updated.
ReadBackup and maintenance agreements
How to read a maintenance agreement: response times, responsibility, backup frequency, updates and out-of-hours cover. Practical advice and clear next steps.
ReadDesign system
When a design system pays off, what it should contain and how to introduce it without halting ongoing development. We cover start with the fundamentals.
ReadBrand on the web
How to translate a brand to the web: tone of voice, imagery, colour and the details that make you recognisable. We cover tone of voice is a design decision.
ReadVideo on your website
How to use video on the web: format, length, captions, placement and how to avoid a slow page. We cover short, clear and captioned and load it intelligently.
ReadEmail newsletters
How to build an email list with consent, write messages people read and measure the effect on real business. We cover collect addresses properly.
Read